Beyond product perception
For us, branding doesn't mean just designing a logo, but an identity with its own personality, aspirations and values.
"People associate each brand with one or more values, which is why it is good to design them carefully.”
Know yourself to make yourself known
The secret of identity lies in its most intangible features. For this reason, we believe that the analysis stage - where values and market positioning are defined - is a fundamental phase to succed in reaching your target audience with a recognizable and clear voice.
Branding to enhance business
Capturing the essence of a brand means understanding the essence of the business.
The ideal brand is therefore the perfect balance between user's expectations, corporate ambitions, vision and commercial needs.
AIPB - Brand positioning, declination of brand identity on papery and digital touchpoints.
Archeto - Brand positioning, Logo design, Brand identity.
Cardinis Kite – Brand positioning, Logo design, Brand identity, Visual system.
Etica Sgr – Concept, Visual system, illustration for website and products' covers.
Facile.it – Concept and Visual System for marketing communication.
Lastminute – Digital style guide and Visual System for marketing communication.
Sacmadin – Brand positioning, Logo design, Brand identity, declination of brand identity on papery and digital touchpoints.
UBB – Brand positioning, Logo design, Brand identity, declination of brand identity on papery and digital touchpoints.
Ubiquity – Branding, Corporate identity, Corporate website.
"The perception of brand identity is the sum of all the contact experiences between the user and the brand."
A holistic approach
Every time a company communicates through a website, a business card or a post on social networks, it's actually initiating a relationship with a potential customer. The perception of brand identity is the sum of all these experiences. A highly complex system that needs to be examined and addressed in its entirety.
Our expertise in strategies, processes, and channels enables us to have a holistic view of the brand system, and to create solid and consistent identities in every step of the customer journey. The design of a new brand, the look and feel of a website, the creation of a coherent visual system on all digital channels, the definition of the tone of voice for content: every single part contributes to creating a recognizable, credible and convincing brand identity.